

15 lbs of body fat gone in 12 weeks
Ties rebar 50 hours a week. Trains 3x a week on the plan.
“Every week the weights are going up. I never thought this was gonna be possible at 50.”
Online coaching for men 35+
Three gym sessions a week, a nutrition plan that fits real life, and a coach in your pocket. Built for men with jobs, families and 40-hour weeks.
Takes 60 seconds. Works on any phone.

Results
No crash diets. No seven-day training weeks. Just a plan that works when life is busy.
A physical job makes you tired. It doesn't make you lean.


15 lbs of body fat gone in 12 weeks
Ties rebar 50 hours a week. Trains 3x a week on the plan.
“Every week the weights are going up. I never thought this was gonna be possible at 50.”
Built for now
You can't train like you're 22. You don't need to.
Nutrition does 80% of the work after 35.
3 × 45 minutes. That's the whole plan.
How it works
Set it up once. Then train, eat, and track without turning fitness into a second job.



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Meet Rob
Robert Agarand is a personal trainer, physique coach, and four-time regional Men's Physique title holder.
Rob coaches men 35+ who want to build muscle, lose fat, and feel capable again without handing their life over to the gym.
His approach is direct: smart training, practical nutrition, consistent accountability, and results without the nonsense.
Calgary-based and coaching worldwide, Rob specialises in online fitness coaching for men over 35 and 40 — the guys juggling a job, a family and a body that no longer bounces back overnight. Fat loss, strength and energy, built around three sessions a week instead of a lifestyle overhaul. You can start the free Your Bro Rob app today and have a training and nutrition plan in about a minute.


Simple pricing
The app is free. The coaching is for men who want it done with me.
$0
Everything you need to start
$9.99/ month
The same complete app, without ads
$1,000/ 3 months
Application only
FAQ
The Rebuild Journal
Straight talk on training, food, sleep and staying strong for men 35 and up.
What actually changes for a man when he gets lean and strong after 40, and why it has less to do with how he looks than everyone thinks.
The real reasons men over 35 keep restarting fitness, and the system that makes consistency automatic instead of a daily fight.
Why daily weight swings wreck men's motivation, and the four measurements that show whether the plan is working.
Start where you are